Research Report (Bachelor of Business Administration)

Permanent URI for this collectionhttps://hdl.handle.net/10361/28445

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Now showing 1 - 13 of 13

Overcoming marketing barriers to advance media literacy: a case study of NNO Global in Bangladesh
(BRAC University, 2025-08) Labby, Md. Ahshanul Mahbub; Akhtar, Afsana; BRAC Business School
The following are some of the main aspects of the NNO Global journey, which the case study is going to address: ● The development and the spread of the Newspaper Olympiad, from a local event to a national one and international spot. (Shout, 2020). ● NNO Global developed the methods it could use to promote media literacy and overcome all the marketing difficulties (digital communication and focusing on the younger audience) (Shout, 2020). ● The influence of such marketing trends on the interest of youth in media literacy trainings and the general contribution of the media market in Bangladesh (Promoting Media Literacy in Bangladesh – FPU Knowledge & Quality, n.d.). ● The discussion of the hindrances to and prospects of scaling media literacy programs in the world where all is digitalized, including the consideration of the innovative approaches to marketing strategies to remain in the focus of the young generation. (Promoting Media Literacy in Bangladesh – FPU Knowledge & Quality, n.d.) The case study will also provide an understanding of how the organizations that are involved in media literacy can integrate the marketing within them to cope with the challenges and impress the younger generation so that they can help in creation of more informed and critical mass of human beings. (https://www.risingbd.com, n.d.)
From oven to market: a case study on Baker’s Plus business establishment, encountering challenges and sustaining growth
(BRAC University, 2025-05) Robin, Ehsan Elahi; Bari, Tausif; BRAC Business School; BRAC Business School
Evaluating the appropriateness of valuation models for emerging market firms: a case study of Marico Bangladesh
(BRAC University, 2025-05) Kasimu, Mukwaya; Siddiqui, Sayla Sowat; Hoque, Mohammad Enamul; BRAC Business School; BRAC Business School
This study assesses the suitability of three traditional equity valuation models, Dividend Discount Model (DDM), Free Cash Flow to Equity (FCFE), and Market Multiples Model (MMM), for emerging market equities by way of a case study of Marico Bangladesh Ltd. Based on a quantitative, case-study research design, it utilizes historical financial data, macroeconomic assumptions, and industry benchmarks. Each model's effectiveness is gauged through sensitivity analysis and its closeness to real-life market prices. The findings of the study reveal that although all the models reflect Marico's share as undervalued, the FCFE approach, especially when combined with P/E multiples, provided the most consistent and reasonable valuation estimates. In contrast, DDM was of limited use because of the arbitrary dividend policies that are a common practice among Dhaka Stock Exchange (DSE)-listed firms. Furthermore, the study highlights the influence of behavioral biases, macroeconomic volatility, and weak corporate governance on the credibility of valuations. These results imply that hybrid valuation models that synthesize both intrinsic and relative approaches are more appropriate for emerging markets. The research enriches a more context-contingent understanding of model selection, deriving applied implications for investors, financial analysts, and regulatory policymakers operating in frontier economies.
The communication gap between the users and the MFS’s service provider in Bangladesh
(BRAC University, 2020-09) Nahar, Kamroon; Choudhury, Ahmed Abir; BRAC Business School
This is widely recognized that a whole new world was broken with a full speed of appeal and global acceptance by the mobile financial platform. While digital platforms range from electronic commerce to mobile banking, society's doors to health, education and government in all sectors that connect individuals to their convenience. Given the communication gap between customers and service providers, MFS companies however face certain disadvantages that cause customers to face transaction problems. According to a report “Being the first mobile banking provider the company was not adequately prepared to serve the customers” (Case Analysis on Rocket Mobile Banking, Mezbauddin MD. Jibon Chowdhury, 2016). This information clearly shows the communication gap for which the company is failing to provide proper customer service. In this report as a whole, I have tried well to cover Bangladesh's MFS services and their gap in order to meet market requirements. Chapter 2 presents an overview of the industry, including the mission, vision, objectives and services offered to customers, and then I talked about SureCash, bKash, and Rocket. In the same chapter, I made a comparative analysis of SureCash, Bkash, and Rocket using Porter's five-force model, and made a competitive analysis using SWOT in the last one. After that, in Chapter 3, I mentioned the research background, the methodology, the data sources. There were also various diagrams and graphs for the survey results. In the last, I tried to find out all the possible results and made possible changes based on these possible solutions. To conclude my report, the final part of this report and the references, together with the questionnaire in the Appendix, are covered by several lines.
Green recruitment initiatives at Banglalink Digital: impact on employee retention
(BRAC University, 2024-11) Mourin, Tasmia Islam; Ahmed, Md. Shamim; BRAC Business School
The case study report titled "Green Recruitment Initiatives at Banglalink Digital: Impact on Employee Retention at Banglalink Digital” highlights the relation between Green recruitment and employee retention of skilled employees and demonstrates the way green practice fulfills the company goals. The report outlines my internship experience with Banglalink’s HR team, signifying responsibilities and insights that I have gained, which is an overall analysis of the company’s green recruitment strategies to retain their employees. Key findings reveal that sustainable green hiring practices positively impact employee commitment and retention of the supportive, eco-conscious work culture. The study is focused on primary and secondary sources to demonstrate how Banglalink's green initiatives contribute to long-term organizational success and leadership role as green industry leader.
The shift from physical personal banking to online banking
(Brac University, 2023-08) Islam, Aswadf; Khan, Tanzin; BRAC Business School
My report is about the reasons why people are shifting from traditional method of banking to online banking. I have worked with the data of the last Four to Five years to make a comparison of the trend towards shifting to online banking. With my internship done in Shimanto Bank Limited I got the opportunity to learn more about people switching to online banking from my colleagues. The key reasons that I came up with why people are shifting towards online banking are impact of covid-19, age and location playing a major part and lastly the security factor.
Increasing artificial intelligence ability of Maya for better digital healthcare
(Brac University, 2021-01) Rahman, Rijve; Ahmed, Riyashad; BRAC Business School
The main objective of this case study is to understand what are step a digital medical health provider take to resolve their AI issues. How they manage their data, how they deliver service to the users. Mayalogy ltd is a great technology-based company under health, wellbeing fitness industry of Bangladesh. I have a great opportunity to work under them and got to know how they manage and strategies regarding their digital service providing. Firstly, in the case study I described about my internship I have given an internship overview like assessment of my internship my experience, learning also I have provided some recommendation where I have faced difficulties. Secondly, in organization part I have gave an overall assessment of Mayalogy ltd. Their management issues, functional area and so on. Also, I have highlighted their strength and weakness and also their opportunity and threat. Moreover, I have made an analysis on health fitness and wellbeing industry’s feasibility. Finally, in the project part I have done the case study where I have talk about the background of AI issues. To collect information, I have used both primary and secondary data. Based on data I have finalized all the problem and the solution of the problem with theory I have learn during my BBA program in BRAC university. I have also tried to conclude the whole process and tried to provided recommendation for future need.
Training employees remotely at ADP, Inc
(Brac University, 2022-08) Rahin, Kazi Tanzimul Islam; Islam, Md. Asadul; BRAC Business School
This case study discusses about the challenges faced by trainees and trainers of ADP, Inc while conducting training online and also Talks about the problems that Bangladeshi companies face while Training employees remotely. This case study discusses about the issues like internet problem and miscommunication that may occur when conducting training online and how serious employees are during work and when they get the opportunity to work from their homes and also at the same time this case study paper attempts to give solution to those problems by designing a suitable training program by incorporating the right training methods appropriate for the issues to minimize the challenges trainers and trainees must have to face due to circumstances.
Customer preferences for buying a land at Purbachal Bestway City
(BRAC University, 12/31/2013) Mustafa, Naimee Nafseen; BRAC Business School
Bestway Group has expanded to various business sectors in Bangladesh & abroad. Bestway Group is now working with in the areas like: food, health, education, shelter, clothing, entertainment, environment, information technology, and renewable energy, trading, cooperative, R & D, social business and so on. Among all of them, real estate sector is the strongest part of the organization. Most of the customers of Bestway Group are from the real estate sector. It has some housing project in different areas of Bangladesh. At present, Bestway is thinking to start apartment projects in different places of Dhaka city. As an employee of Bestway group, I have prepared my internship report based on the customer preferences of Purbachal Bestway City. My report has three major parts. The Organization part: Bestway group was established in the year of 1997. At first, it was a one unit business organization. But it is now a prosperous corporate house which is involved in multi-dimensional business sectors. Bestway has explored various sectors of business like land development, apartment, resort, tourism, infrastructural development, agricultural production, pharmaceuticals, renewable power sourcing, e-trading and commerce, Information Technology, cooperatives and many more. Now it is moving forward to becoming a big corporate house of Bangladesh. It has also started to expand its business in abroad. The Job part: I have joined as Sr. Executive of Corporate Sales & Marketing at Bestway Group. I was assigned to deal with customers. There, my basic tasks were to develop marketing campaigns to promote the services and to create new clients. This role also includes planning, advertising, public relations, organizing events, product development, distribution, sponsorship and research. It is a target oriented job and often challenging. The Project part: In my project part, I tried to find out the customer preferences for buying a land at Purbachal Bestway City. I have done a research with a survey. For my research, I prepared a questionnaire and distributed it to 50 respondents. My result is shown by pie chart. Then, I provided respondents’ suggestions and criteria for selecting Purbachal Bestway City. Finally, I made a discussion about the result.
Research report on Jennys Shoes Ltd.
(BRAC University, 2012-12-30) Das, Sukla; Raihan, Sheikh; Aziz, Mohamad Tareq; BRAC Business School
Research report on Bashundhara A4 paper
(BRAC University, 2012-12-30) Tasnim, Masrura; Islam, Aynul; Aziz, Mohammed Tareque; BRAC Business School
Research report on Dove soap bar
(BRAC University, 2012-12-30) Aziz, Shaika; Zaman, Ishrat; Aziz, Mohammed Tareque; BRAC Business School
Research report on Apex fails to become a market leader in Bangladesh
(BRAC University, 2012-12-30) Bhuiyan, Firozar Rahman; Rahman, Soad; Aziz, Md. Tareque; BRAC Business School

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