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A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective

Islam, Md. Tamzidul (© 2013 International Journals of Marketing and Technology (IJMT), 2013-09)

The aim of the research is to identify and compare the level of customer perception towards Diet Coke and Pepsi, the influence of the mother brand on these product purchase decision and other factors that contribute to the ...