A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective

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Date
2013-09
Publisher
© 2013 International Journals of Marketing and Technology (IJMT)
Author
Islam, Md. Tamzidul
Metadata
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URI
http://hdl.handle.net/10361/6232
Citation
Islam, M. T. (2013). A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective. International Journals of Marketing and Technology (IJMT), 3(9), 128–142. Retrieved from http://www.ijmra.us/project%20doc/IJMT_SEPTEMBER2013/IJMRA-3810.pdf
Abstract
The aim of the research is to identify and compare the level of customer perception towards Diet Coke and Pepsi, the influence of the mother brand on these product purchase decision and other factors that contribute to the positive and negative perception among the consumer.
Keywords
Marketing
Description
This article was published in the International Journals of Marketing and Technology (IJMT) [© 2013 International Journal of Marketing and Technology] and the definite version is available at : http://www.ijmra.us/project%20doc/IJMT_SEPTEMBER2013/IJMRA-3810.pdf The article website is at: http://www.ijmra.us/2013ijmt_september.php
Type
Article
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