Browsing by Subject "Marketing"
Now showing items 61-80 of 129
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How X integrated marketing agency is shaping community management through social media
(Brac University, 2021-10)The emergence of marketing has been changed severely and it went to digital production, so here in this internship report will emphasize on the role of community engagement in social media as well as the strategy of digital ... -
Identify the roles of customer relationship marketing In merchandising activities of Royal Footwear Limited
(BRAC University, 2017-10-08)Over last decade’s, branding activities through merchandising have changed radically for manufacturing industry like footwear; mostly to cope with the changes in buyer demand specially the super market based buyer like ... -
Igloo: using consumer decision making to stay on the top
(BRAC University, 2018-04-05)This report focuses mainly on the operation and execution process of Marketing, Sales & Branding department of country’s largest Ice Cream brand, Igloo. In this report, all the practices done by Igloo to build up long term ... -
Impact of digital sales marketing and traditional sales marketing on the purchase decision process in the software industry
(BRAC University, 2023-05)The knowledge I gained during my four-month internship at Sigma Solutions is the basis for this report. Sigma Solution is a software company that makes software solutions for the organization. The report's readers will ... -
Impact of event marketing in today’s age of integrated marketing communication
(Brac University, 2020-01)Event Marketing has gotten one of the key variable in making impression of Stakeholder over a brand. From multi-nationals to neighborhood organizations, everybody is plunging into the universe of experiential event ... -
Impact of influencer marketing and social media marketing on the Shoe industry
(BRAC University, 2023-04)Bay Emporium Limited was formed in 2006. It is a footwear marketing organization with a vast variety of items for men, women and children. Today Bay Emporium is one of the largest shoe selling enterprises in the nation. ... -
Impact of social media marketing in BRAC Bank
(Brac University, 2022-10)BRAC bank is a reputed bank in Bangladesh. The foundation of every action at BRAC Bank is guided by its principles, which make it a performance-driven company. Unlike other traditional banks, BRAC Bank did not begin ... -
Impact of social media marketing on event factory
(BRAC University, 2018-12-13)While First world countries are shifting to Online Media leaving offline media as an obsolete one, it is high time to take this change into effect in Bangladesh. The rapid growth of Smartphone users and expansion of Fast ... -
Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach
(© 2012 ELK's International Journal of Marketing, 2012)In this article the author has identified the importance of communication in determining retailer-supplier relationship quality from retail perspective. The author conducted a comprehensive literature review and portrayed ... -
Importance of data analytics in advertising
(Brac University, 2019-05)The world has experienced fast paced growth due the advancement in technology. The advertising world is no different. Few things have changed rapidly in last few years and advertising are one of them. Advertising, one of ... -
Importance of lead generation in sales and marketing
(BRAC University, 2018-12)Lead generation is frequently heard in the online sales and marketing world. Collecting a lead means that one have already skipped the first two steps of the sales cycle which are the dreaded prospecting and cold-calling ... -
Importance of measuring relationship quality in the retail industry: an asian perspective
(© 2012 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT, 2012)In this article the author has identified the necessity and importance of developing a new relationship quality measurement scale (RELQUAL) to assess the degree of relationship quality between the retailers and their ... -
The importance of online customer management service done by digital marketing agency Asiatic mindshare limited to change the landscape of marketing in Bangladesh
(Brac University, 2021-10-04)I prepared this report while working in Asiatic MindShare Ltd.as an Client Service department intern. I prepared the report by doing a survey and also from my observation while working in this organization. My duty ... -
Inside Aarong: marketing activities of an ethical brand
(BRAC Univeristy, 2018-04-04)Aarong is the leading lifestyle retail chain in Bangladesh and is a 40 year old organization. It is the source of livelihood for about 65,000 artisans spread throughout the country of which some are reached through the ... -
Insights of Square Toiletries Limited call center operations and how it should be bestowed to infer result driven marketing decisions for brand promotion
(BRAC University, 2017-12-17)My Outsourcing Limited is a third party organization providing customer care/call center services for SQUARE Toiletries Limited. Their performance has been observed to be deteriorated as of late and the outcome has not ... -
Internship report on roles of digital marketing communications over conventional marketing: a prospective on Solution Hub Advertising Agency
(Brac University, 2019-04-29)I have completed my internship at Solution Hub (PVT) Limited. I have joined as an intern in the Digital Service Department. In this report I have wrote abourt my experience in Solution Hub, particularly in Campaign management ... -
J & S Food and Beverage Limited
(BRAC University, 2018-04-05)The aim of my internship report is to basically know how a auto rice mill works in Bangladesh. An orgnizational study was undergone at J & S Food and Beverage Ltd. as a part of the academic programme for a period of three ... -
Kool blue deodorant body spray in terms of marketing actions: a case study of Square Toiletries Limited
(BRAC University, 2017-01-16)SQUARE Toiletries Limited (STL) has started it’s journey in 1988 as a division an ISO 9001 certified company. In 1994 Square Toiletries Limited began its journey as a Private Limited Company. Now STL is the country’s leading ... -
Market acceptance of electronic car in ride sharing industry of Bangladesh
(Brac University, 2019-05)This Internship Report is prepared as a requirement of Bachelor of Business Administration (BBA) program on Department of Business Studies, BRAC University. After completing internship session of three months in operation ... -
Market opportunity of wafer industries in Bangladesh
(Brac University, 2019-05)Meghna group of industry, one of the biggest giant in the market is running 45 companies on its own. Their yearly turnover is USD. 3 billion. With more than 3 thousand business partners they are expanding their business ...