Impact of event marketing in today’s age of integrated marketing communication
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Date
2020-01Publisher
Brac UniversityAuthor
Zaman, Quazi MashrurMetadata
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Event Marketing has gotten one of the key variable in making impression of Stakeholder over
a brand. From multi-nationals to neighborhood organizations, everybody is plunging into the
universe of experiential event showcasing. AsiaticEXP is one of the main organization in
giving BTL based event marketing. Successful utilizing of the vital capability of some relevant
event tools encroaches upon a scope of variables, fundamentally; the vital expectation,
combination with different techniques and imaginative event configuration to encourage an
event experience that upgrades brand image and relationship. Event Marketing can create a
huge impact by carrying key messages directly to the stakeholders, the estimation of genuine
experience is as yet remaining loyal with its own uniqueness and request in buyer's brain. The
proper integration of Events marketing implying with marketing strategy can make a huge
impact in the communication process.