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    Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.

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    13104129_BBS.pdf (936.4Kb)
    Date
    2017-04-20
    Publisher
    BRAC University
    Author
    Khondokar, Golam Ishtiaq
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/8549
    Abstract
    This report is based on my three month long internship program which I did in Magnito Digital from 1st January 2017 to 6th April 2017. I did this internship to fulfill my Undergraduate degree. In Magnito Digital I worked under client service department. I made this report based on the learning I got from Magnito Digital, my work responsibilities and my project which was about Brand Promotion through Digital marketing. In my report the first chapter is Introduction and company overview where I talked about the basic thing about internship, the overview of Magnito Digital, management team and their different department. This section is more informative compare to the other part. Because I think knowing organization is very important before being a part of this organization. The next chapter is my project part where I wrote what I got from my survey about consumer behavior towards Digital Marketing. I also included my job responsibilities part in this section. In this section I tried to include all the information I got from my survey and I describe the research question which I made for my research. Most importantly I also describe the limitation of project part as well as the limitation of Digital Marketing to provide Digital service. In this chapter I provided the learning part from this three month internship program. Finally , in the last chapter I have drown some recommendation for Magnito Digital where I tried to say how they can develop their entire organization process and other things and prove a short conclusion about my project and overall internship program. At the end of my report I tried to provide some reference from where I get some information though I did not get enough information in website Because Magnito Digital is not that much old organization. So there was a lack of article or journal about This Digital marketing agency.
    Keywords
    Digital marketing; Brand promotion; Consumer engagement
     
    Description
    This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 31).
    Department
    BRAC Business School, BRAC University
    Type
    Internship report
    Collections
    • Internship Report, BBA (Brac Business School)

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