Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.

Abstract

This report is based on my three month long internship program which I did in Magnito Digital from 1st January 2017 to 6th April 2017. I did this internship to fulfill my Undergraduate degree. In Magnito Digital I worked under client service department. I made this report based on the learning I got from Magnito Digital, my work responsibilities and my project which was about Brand Promotion through Digital marketing. In my report the first chapter is Introduction and company overview where I talked about the basic thing about internship, the overview of Magnito Digital, management team and their different department. This section is more informative compare to the other part. Because I think knowing organization is very important before being a part of this organization. The next chapter is my project part where I wrote what I got from my survey about consumer behavior towards Digital Marketing. I also included my job responsibilities part in this section. In this section I tried to include all the information I got from my survey and I describe the research question which I made for my research. Most importantly I also describe the limitation of project part as well as the limitation of Digital Marketing to provide Digital service. In this chapter I provided the learning part from this three month internship program. Finally , in the last chapter I have drown some recommendation for Magnito Digital where I tried to say how they can develop their entire organization process and other things and prove a short conclusion about my project and overall internship program. At the end of my report I tried to provide some reference from where I get some information though I did not get enough information in website Because Magnito Digital is not that much old organization. So there was a lack of article or journal about This Digital marketing agency.