Search
Now showing items 11-15 of 15
Determinants of customer satisfaction with hospitals: a managerial model
(© 1998 Published by MCB UP Ltd., 1998)
States that rapid changes in the environment have exerted significant pressures on hospitals to incorporate patient satisfaction in their strategic stance and quest for market share and long‐term viability. This study ...
Dependence relations and the moderating role of trust: implications for behavioral intentions in marketing channels
(© 1995 Published by Elsevier Inc., 1995)
This paper examines how the behavioral intentions of channel members are likely to be moderated by trust perceptions when dependence is high or low. An experimental research methodology using a 2 × 2 factorial design was ...
Factors influencing customer trust in salespersons in a developing country
(© 1996 American Marketing Association, 1996)
Research on trust is limited in the context of developing countries. Because of its importance in facilitating exchange, this study attempts to assess the determinants of customer trust in salespersons in a developing ...
Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
(© 1994 MCB UP Limited, 1994)
Examines the factors that influence consumer dispositions toward hospital advertising. Both perceptual and demographic variables were included in the analysis. The results suggest that when hospital advertisements are ...
How consumers view hospital advertising
(© 1994 The Haworth Press, Inc., 1994)
This paper examines consumer attitudes toward hospital advertising. The results do not support recent findings in other professional fields that consumers are favorably disposed toward this marketing activity. From a ...