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Now showing items 91-97 of 97
The procedure of launching brand new homecare products in the country
(Brac University, 2019-04)
This internship report is written as it is a part of a course and an essential requirement for the students of BRAC Business School. This report illustrates the overall procedure, methods and the steps required to launch ...
Importance of data analytics in advertising
(Brac University, 2019-05)
The world has experienced fast paced growth due the advancement in technology. The advertising world is no different. Few things have changed rapidly in last few years and advertising are one of them. Advertising, one of ...
How media planning helps to get maximum exposure for a brand
(BRAC University, 2018-11)
The Research has been done as a piece of BBA program and submitted as a piece of the Internship Program of the researcher. The analyst endeavored to distinguish the best stages of securing the highest GRP. The specialist ...
An overview of customer relationship management (CRM) of ACI Logistics Limited SHWAPNO
(BRAC University, 2017-08-24)
ACI Logistics is a sister concern of ACI Limited and ACI Logistics’ main concern is the leading retail brand SHWAPNO.SHWAPNO LIFE is an integrated part of SHWAPNO. The ultimate objective of SHWAPNO is to reach a broader ...
Analyzing the effectiveness of marketing tactics and human resource management practices in Berger Paints Bangladesh Ltd.
(Brac University, 2022-02-01)
The paint industry in our country is rapidly growing and is becoming competitive. Berger
Paints is a reputed brand in the paint industry and they are known for delivering high quality
products for customer satisfaction. ...
Analytics of Binge and their marketing strategies
(Brac University, 2021-10)
The paper discusses the ins and outs of the OTT industry in Bangladesh. The OTT industry is one of the fastest growing sectors all over the world. In Bangladesh, the concept of OTT was introduced a bit later than some other ...
Doctors’ perception of the promotional strategies of Square Pharmaceuticals Limited
(Brac University, 2023-05)
"The paper gives a general summary of an internship in the pharmaceutical sector with a particular
emphasis on how Square Pharmaceuticals' promotional activities were perceived by healthcare
professionals. The article ...