Pricing strategy of Telecommunication industry in Bangladesh
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Date
2019-12Publisher
Brac UniversityAuthor
Mahmud, Warda AsifMetadata
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The telecom industry in Bangladesh has been performing outstandingly well making it the fifth
largest in Asia Pacific. In this dynamic environment, the second largest telecom company
currently is Robi Axiata Ltd. The company has been performing outstandingly well in comparison
to some of its competitors. However, it still has its fair share of obstacles and hardships when it
comes to pricing their products due to various external and internal factors. One of the major
responsibilities of the strategic finance team was to determine the pricing strategy and also
monitor the trends in APPD and APPM due to any challenges faced by the company.
In this paper, the factors contributing to pricing strategies and some challenges faced by them
have been highlighted and discussed. The main aim of this paper was to highlight the pricing
strategy as well as show how these implementations have resulted in the overall revenue trends
for the companies owned by Robi Axiata Ltd.