| dc.contributor.advisor | Rahman, Sharmin Shabnam | |
| dc.contributor.author | Mahmud, Warda Asif | |
| dc.date.accessioned | 2020-08-15T17:20:03Z | |
| dc.date.available | 2020-08-15T17:20:03Z | |
| dc.date.copyright | 2019 | |
| dc.date.issued | 2019-12 | |
| dc.identifier.other | ID 16104015 | |
| dc.identifier.uri | http://hdl.handle.net/10361/13952 | |
| dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. | en_US |
| dc.description | Cataloged from PDF version of internship report. | |
| dc.description | Includes bibliographical references (page 51). | |
| dc.description.abstract | The telecom industry in Bangladesh has been performing outstandingly well making it the fifth
largest in Asia Pacific. In this dynamic environment, the second largest telecom company
currently is Robi Axiata Ltd. The company has been performing outstandingly well in comparison
to some of its competitors. However, it still has its fair share of obstacles and hardships when it
comes to pricing their products due to various external and internal factors. One of the major
responsibilities of the strategic finance team was to determine the pricing strategy and also
monitor the trends in APPD and APPM due to any challenges faced by the company.
In this paper, the factors contributing to pricing strategies and some challenges faced by them
have been highlighted and discussed. The main aim of this paper was to highlight the pricing
strategy as well as show how these implementations have resulted in the overall revenue trends
for the companies owned by Robi Axiata Ltd. | |
| dc.description.statementofresponsibility | Warda Asif Mahmud | |
| dc.format.extent | 54 pages | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Brac University | en_US |
| dc.rights | Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | Pricing strategies | en_US |
| dc.subject | Telecommunication | en_US |
| dc.subject | Robi Axiata Limited | en_US |
| dc.title | Pricing strategy of Telecommunication industry in Bangladesh | en_US |
| dc.type | Internship report | |
| dc.contributor.department | Brac Business School, Brac University | |
| dc.description.degree | B. Business Administration | |
