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Now showing items 31-40 of 59
Kool blue deodorant body spray in terms of marketing actions: a case study of Square Toiletries Limited
(BRAC University, 2017-01-16)
SQUARE Toiletries Limited (STL) has started it’s journey in 1988 as a
division an ISO 9001 certified company. In 1994 Square Toiletries Limited
began its journey as a Private Limited Company. Now STL is the country’s
leading ...
The study of the shopper marketing activation process of Unilever Bangladesh Limited
(Brac University, 2019-04)
Customer Development Function at Unilever Bangladesh Limited. The research report titled
“The study of the Shopper Marketing Activation Process of Unilever Bangladesh Limited” has
been prepared with an aim to exploring ...
Analysis on consumer recall, recognition and brand association of the Savlon Social Media Campaign
(BRAC University, 2017-07-27)
The research caters to the impact of social media campaign on brand recall, recognition and associations which in turn would create a change on their purchase intention. The demography was chosen based on three professions ...
Comprehensive analysis of the bridge between strategic planning & operational execution of Asiatic Experiential Marketing Ltd.
(Brac University, 2019-05)
Event marketing has become one of the key variable in creating impression of consumer over a brand. From multi-nationals to local companies, everyone is diving into the world of experiential event marketing. AsiaticEXP is ...
Content marketing report on Webpers Limited
(Brac University, 2018-11)
The internship report “content marketing report on Webpers Limited” is initiated as a requirement of BBA Program of BRAC University. The report is based on the working experience at Webpers limited.
The report will provide ...
Analyze and determine the consumer buying behavior of 100-110cc motorcycle segment in Dhaka City
(Brac University, 2019-05)
Runner Group of company is a renowned organization in Bangladesh operating business in the sector of Automobile, Motors, Lube & Energy, Footwear and Properties etc. Runner Automobiles limited is a prominent motorcycle ...
Service marketing analysis of Fantasy Kingdom Complex
(BRAC University, 2016-12-13)
This report on the service marketing analysis of Fantasy Kingdom Complex was prepared as part of the completion of ‘Masters of Business Administration’ degree from BRAC University. This report, which extensively explores ...
Marketing sectors of BITOPI Advertising Ltd
(BRAC University, 2018-04-10)
I consider myself very fortunate for getting the chance to do internship at Bitopi Advertising Ltd which is one of the leading advertising agencies of the country. First they were in affiliation with LEO BURNETT which is ...
Streamlining sales & distribution: the BATB way, an analysis of stock rotation phase of project accord
(BRAC University, 2018-11)
The 2013 act amendment was scheduled to bring in some drastic changes. The new law adds to the 2005 acts and forbids the use of imageries or any kind of descriptors in the outlets. In an increasingly dark market, BAT ...
ATL marketing and its impact on brands- a case study on Asiatic Marketing and Communications Ltd.
(Brac University, 2019-05)
My report comprises of the work I have done in the Media Buying of Asiatic Marketing and Communications Ltd. in a period of three months. My main focus was on the extraordinary activities engaging customer awareness campaigns ...