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Now showing items 11-20 of 64
Sales and marketing strategies of Business Solutions Limited
(BRAC University, 2018-07-11)
Internship is such a program which makes a student experiences the corporate life for the first time. I was assigned
as intern under Market Operation Division. I did my report on “Sales & Marketing Strategies of ...
Importance of measuring relationship quality in the retail industry: an asian perspective
(© 2012 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT, 2012)
In this article the author has identified the necessity and importance of developing a new
relationship quality measurement scale (RELQUAL) to assess the degree of relationship quality between
the retailers and their ...
ACI Logistics Limited- campaign analysis & effectiveness
(BRAC University, 2017-08-25)
ACI group is one of the largest conglomerates in the country with businesses in pharmaceuticals, agriculture, consumer products etc. However, SHWAPNO is a business unit of ACI Logistics Limited. SHWAPNO is the largest ...
Marketing on the Internet of Nescafé Alegria Machine
(BRAC University, 2014-09-10)
Nestlé Professional is a key growth business function of Nestlé Bangladesh Ltd whose
mission is to provide innovative and creative beverage and food solution for their corporate
customers. ‘Nescafé Alegria’ is a new ...
Service marketing report on Ogilvy & Mather, Bangladesh
(BRAC University, 2017-10-09)
This internship report stresses on the work involvement and service related experiences I have assembled as an Intern in the Digital Services Department of Ogilvy & Mather Communications (Pvt.) Ltd from May 14, 2017 until ...
Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach
(© 2012 ELK's International Journal of Marketing, 2012)
In this article the author has identified the importance of communication in determining
retailer-supplier relationship quality from retail perspective. The author conducted a comprehensive
literature review and portrayed ...
Marketing aspects of Rangs Workshop Limited
(BRAC University, 2018-09)
As a part of the Internship Program of Bachelors of Business Administration program at East
West University, I have been assigned for completing an internship at Rangs Workshop Limited I am appreciative to get such a ...
Strategic gains of by-product marketing: a study on selected companies of Bangladesh
(© 2012 International Journal of Research in Commerce and Management, 2012-07-02)
Products that are produced during the production process of some other product are commonly known as by-products. In most manufacturing companies one or
more by-products are produced along with the primary product. Some ...
Meet José Viñals of Asiatic Exp
(BRAC University, 2018-11-27)
Recently, in Bangladesh, BTL marketing becomes so complex concept. This is a tough task for an agency
to pull things off which is through delivering qualitative service satisfying clients.
Complexion has become severe ...