Search
Now showing items 1-4 of 4
A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective
(© 2013 International Journals of Marketing and Technology (IJMT), 2013-09)
The aim of the research is to identify and compare the level of customer perception towards Diet Coke and Pepsi, the influence of the mother brand on these product purchase decision and other factors that contribute to the ...
Importance of measuring relationship quality in the retail industry: an asian perspective
(© 2012 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT, 2012)
In this article the author has identified the necessity and importance of developing a new
relationship quality measurement scale (RELQUAL) to assess the degree of relationship quality between
the retailers and their ...
Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach
(© 2012 ELK's International Journal of Marketing, 2012)
In this article the author has identified the importance of communication in determining
retailer-supplier relationship quality from retail perspective. The author conducted a comprehensive
literature review and portrayed ...
Strategic gains of by-product marketing: a study on selected companies of Bangladesh
(© 2012 International Journal of Research in Commerce and Management, 2012-07-02)
Products that are produced during the production process of some other product are commonly known as by-products. In most manufacturing companies one or
more by-products are produced along with the primary product. Some ...