Search
Now showing items 41-50 of 64
Service marketing analysis of Fantasy Kingdom Complex
(BRAC University, 2016-12-13)
This report on the service marketing analysis of Fantasy Kingdom Complex was prepared as part of the completion of ‘Masters of Business Administration’ degree from BRAC University. This report, which extensively explores ...
Forecasting market movement in Dhaka Stock Exchange: LSTM vs. ARIMA
(Brac University, 2019-04)
This paper creates and examines the performance of LSTM models against ARIMA models,
using Dhaka Stock Exchange data from beginning of 2000 to the beginning of 2019. An
algorithm has been designed to simultaneously train ...
Marketing sectors of BITOPI Advertising Ltd
(BRAC University, 2018-04-10)
I consider myself very fortunate for getting the chance to do internship at Bitopi Advertising Ltd which is one of the leading advertising agencies of the country. First they were in affiliation with LEO BURNETT which is ...
Streamlining sales & distribution: the BATB way, an analysis of stock rotation phase of project accord
(BRAC University, 2018-11)
The 2013 act amendment was scheduled to bring in some drastic changes. The new law adds to the 2005 acts and forbids the use of imageries or any kind of descriptors in the outlets. In an increasingly dark market, BAT ...
ATL marketing and its impact on brands- a case study on Asiatic Marketing and Communications Ltd.
(Brac University, 2019-05)
My report comprises of the work I have done in the Media Buying of Asiatic Marketing and Communications Ltd. in a period of three months. My main focus was on the extraordinary activities engaging customer awareness campaigns ...
Analysis of H&M home supply chain and implementing such in Bangladeshi market of same arena
(BRAC University, 2018-09)
I have made this report on the foundation of three months practical experience and knowledge at “H&M”. The internship program allowed me to learn about the real practices and practical scenario of a multinational company. ...
Internship report on roles of digital marketing communications over conventional marketing: a prospective on Solution Hub Advertising Agency
(Brac University, 2019-04-29)
I have completed my internship at Solution Hub (PVT) Limited. I have joined as an intern in the Digital Service Department. In this report I have wrote abourt my experience in Solution Hub, particularly in Campaign management ...
Igloo: using consumer decision making to stay on the top
(BRAC University, 2018-04-05)
This report focuses mainly on the operation and execution process of Marketing, Sales & Branding department of country’s largest Ice Cream brand, Igloo. In this report, all the practices done by Igloo to build up long term ...
Factors affecting tobacco consumption in Bangladesh
(Brac University, 2019-05-06)
This report is a research paper on “Factors Affecting Tobacco Consumption”. The overall paper deals with the various factors that affect consumption of tobacco products.A sample of 100 respondents have been surveyed to ...
Inside Aarong: marketing activities of an ethical brand
(BRAC Univeristy, 2018-04-04)
Aarong is the leading lifestyle retail chain in Bangladesh and is a 40 year old organization. It is the source of livelihood for about 65,000 artisans spread throughout the country of which some are reached through the ...