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Marketing strategies and customer satisfaction of ACI consumer brands, ACI Limited

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bracu.degree.levelPostgraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorMamoon, Ms. Mahreen
dc.contributor.authorDas, Mumu
dc.contributor.departmentBRAC Business School
dc.date.accessioned2025-05-15T08:14:21Z
dc.date.available2025-05-15T08:14:21Z
dc.date.copyright2023
dc.date.issued2023
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (pages 21-22).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2023.en_US
dc.description.abstractThe market development strategy of ACI Consumer Brand Limited: A practical application of the customer need analysis method is the foundation of this research. The history of ACI Ltd is discussed in this study. This report explains ACI Limited's marketing mix and promotional efforts. ACI participates in nearly all promotional events. Baby diapers and feminine hygiene products are the main topics of this research. This research discusses every market development strategy used by ACI consumer brands to expand their market. The major two initiatives that ACI pursues are. Two are primary and secondary, respectively. The report explains every facet of the projects. Here, a competitor study is created, and ACI's SWOT analysis is given to see the opportunity and gap into the market. This report discusses every obstacle encountered throughout the internship time and offers recommendations based on observation. This report draws a conclusion at the end.en_US
dc.description.degreeMaster of Business Administration
dc.description.statementofresponsibilityMumu Das
dc.format.extent22 pages
dc.identifier.otherID: 19364046
dc.identifier.urihttp://hdl.handle.net/10361/25904
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject.lcshMarketing.
dc.subject.lcshCustomer services.
dc.titleMarketing strategies and customer satisfaction of ACI consumer brands, ACI Limiteden_US
dc.typeInternship Reporten_US

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Internship Report (Master of Business Administration)