Marketing strategies and customer satisfaction of ACI consumer brands, ACI Limited

Abstract

The market development strategy of ACI Consumer Brand Limited: A practical application of the customer need analysis method is the foundation of this research. The history of ACI Ltd is discussed in this study. This report explains ACI Limited's marketing mix and promotional efforts. ACI participates in nearly all promotional events. Baby diapers and feminine hygiene products are the main topics of this research. This research discusses every market development strategy used by ACI consumer brands to expand their market. The major two initiatives that ACI pursues are. Two are primary and secondary, respectively. The report explains every facet of the projects. Here, a competitor study is created, and ACI's SWOT analysis is given to see the opportunity and gap into the market. This report discusses every obstacle encountered throughout the internship time and offers recommendations based on observation. This report draws a conclusion at the end.