Analyzing the sales force management system (project outreach) of Philip Morris Bangladesh Ltd. at Dhanmondi territory

Abstract

I have made this report based on my three months of internship experiences in Philip Morris Bangladesh Ltd. as a supervisor of the DR project. PMI has started this program to increase their sales in terms of volumes and ensure maximum market coverage in the prominent territories. The success of this project is very significant for PMI as it is consistently increasing its market share and now they are giving more concentrations on this project. In my internship period, I found that the salesmen of PMI accessed some of the routes where PMI was not able to enter in the previous years. Moreover, dependency on this sales team is an indication that the company wants to control and supervise a sales team of their own along with the DTI distribution channel.