Analyzing the effectiveness of social media campaigns of online food /grocery delivery platform
| bracu.type.group | Student Works | |
| dc.contributor.advisor | Bari, Tausif | |
| dc.contributor.author | Rayhana, Rayisa | |
| dc.contributor.department | BRAC Business School | |
| dc.date.accessioned | 2024-05-30T09:06:16Z | |
| dc.date.available | 2024-05-30T09:06:16Z | |
| dc.date.copyright | ©2023 | |
| dc.date.issued | 2023-04 | |
| dc.description | Cataloged from PDF version of the internship report. | |
| dc.description | Includes bibliographical references (pages 44-45). | |
| dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. | en_US |
| dc.description.abstract | Foodpanda is an online food delivery platform that connects customers with a wide range of restaurants, shops, and grocery outlets, allowing them to order their favorite meals, necessary grocery items, or medications with just a few clicks. foodpanda's user-friendly app interface and trustworthy delivery service makes it popular among the users. Ambareen Reza and Zubair B. A. Siddiky, both co-founders and managing directors of the company, are responsible for different teams. The first chapter of this project includes my overview of the internship in foodpanda Bangladesh where I have described my roles and responsibilities and what I have learned from the internship. Furthermore, in the second chapter I have discussed the organization and its practices and departments. Lastly, in the third chapter I have discussed the project part where I tried to prove my hypothesis by taking responses from users of foodpanda who are always exposed to the facebook campaigns. | en_US |
| dc.description.degree | Bachelor of Business Administration | |
| dc.description.statementofresponsibility | Rayisa Rayhana | |
| dc.format.extent | 56 pages | |
| dc.identifier.other | ID 19304054 | |
| dc.identifier.uri | http://hdl.handle.net/10361/23032 | |
| dc.language.iso | en | en_US |
| dc.publisher | BRAC University | en_US |
| dc.rights | Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | Social media | en_US |
| dc.subject | Foodpanda | en_US |
| dc.subject | Customer service | en_US |
| dc.subject | B2C | en_US |
| dc.subject | Business-to-Consumer | en_US |
| dc.subject.lcsh | Food service | |
| dc.subject.lcsh | Customer relations | |
| dc.subject.lcsh | Internet marketing | |
| dc.title | Analyzing the effectiveness of social media campaigns of online food /grocery delivery platform | en_US |
| dc.type | Internship Report | en_US |