Analyzing the effectiveness of social media campaigns of online food /grocery delivery platform

Abstract

Foodpanda is an online food delivery platform that connects customers with a wide range of restaurants, shops, and grocery outlets, allowing them to order their favorite meals, necessary grocery items, or medications with just a few clicks. foodpanda's user-friendly app interface and trustworthy delivery service makes it popular among the users. Ambareen Reza and Zubair B. A. Siddiky, both co-founders and managing directors of the company, are responsible for different teams. The first chapter of this project includes my overview of the internship in foodpanda Bangladesh where I have described my roles and responsibilities and what I have learned from the internship. Furthermore, in the second chapter I have discussed the organization and its practices and departments. Lastly, in the third chapter I have discussed the project part where I tried to prove my hypothesis by taking responses from users of foodpanda who are always exposed to the facebook campaigns.