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Analyzing KCCL’s position in the Digital Age

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bracu.type.groupStudent Works
dc.contributor.advisorKhan, Ms. Tanzin
dc.contributor.authorHossain, Muhit
dc.contributor.departmentBRAC Business School
dc.date.accessioned2023-04-04T06:37:36Z
dc.date.available2023-04-04T06:37:36Z
dc.date.copyright2022
dc.date.issued2022-09
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (pages 42-43).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.en_US
dc.description.abstractAs part of my internship at the company of Kohinoor Chemical Company, I had come across the company’s rather unique position in the market that was a culmination of multiple factors that affected the Bangladeshi market as a whole. Focusing on my educational background from the university, which was in marketing, I decided to center and highlight the issues and factors that placed the company where it is from a marketer’s standpoint. The result of this is the report that is presented here, an analysis of Kohinoor Chemical Company’s market position in the digital age, in what areas they may face issues in the future, and what steps they can take to build momentum towards the future.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityMuhit Hossain
dc.format.extent46 pages
dc.identifier.otherID: 19304112
dc.identifier.urihttp://hdl.handle.net/10361/18075
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBrac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectDigital Marketingen_US
dc.subjectKCCLen_US
dc.subjectConsumer demographicen_US
dc.subjectOnline Platformsen_US
dc.subjectMarketing channelsen_US
dc.subject.lcshOnline marketing
dc.subject.lcshInternet marketing
dc.subject.lcshMarketing
dc.titleAnalyzing KCCL’s position in the Digital Ageen_US
dc.typeInternship Reporten_US

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Internship Report (Bachelor of Business Administration)