Analyzing KCCL’s position in the Digital Age

Abstract

As part of my internship at the company of Kohinoor Chemical Company, I had come across the company’s rather unique position in the market that was a culmination of multiple factors that affected the Bangladeshi market as a whole. Focusing on my educational background from the university, which was in marketing, I decided to center and highlight the issues and factors that placed the company where it is from a marketer’s standpoint. The result of this is the report that is presented here, an analysis of Kohinoor Chemical Company’s market position in the digital age, in what areas they may face issues in the future, and what steps they can take to build momentum towards the future.