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Investigating the marketing and sales strategies of Concord Entertainment Co. Ltd

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bracu.degree.levelPostgraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorHasan, Najmul
dc.contributor.authorAdnan, Kazi Md. Nafis
dc.contributor.departmentBRAC Business School
dc.date.accessioned2024-06-06T05:28:24Z
dc.date.available2024-06-06T05:28:24Z
dc.date.copyright2023
dc.date.issued2023-10
dc.descriptionCataloged from the PDF version of the internship report.
dc.descriptionIncludes bibliographical references (page 18).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2023.en_US
dc.description.abstractCEnCL under the Concord Group has established several facilities as amusement parks and resorts. All of their parks are considered as the most advanced parks in Bangladesh. And these parks are very famous among the mass people of this country. This report focuses on the marketing steps they are following to stay in the top of the market. A thorough analysis has been done to study whether their policies go with the political, economic, sociocultural, technological and legal or not. A SWOT analysis has also been done to study CEnCL.en_US
dc.description.degreeMaster of Business Administration
dc.description.statementofresponsibilityKazi Md. Nafis Adnan
dc.format.extent18 pages
dc.identifier.otherID 21364021
dc.identifier.urihttp://hdl.handle.net/10361/23191
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBrac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectMarketingen_US
dc.subjectSalse strategiesen_US
dc.subjectConcord Entertainment Co. Ltden_US
dc.subject.lcshSales management.
dc.subject.lcshMarketing--Management.
dc.titleInvestigating the marketing and sales strategies of Concord Entertainment Co. Ltden_US
dc.typeInternship Reporten_US

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Internship Report (Master of Business Administration)