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Investigating the marketing and sales strategies of Concord Entertainment Co. Ltd

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Files

21364021_BBS.pdf (594.83 KB)

Date

2023-10

Publisher

BRAC University

Authors

Full item page

URI

http://hdl.handle.net/10361/23191

Citation

Abstract

CEnCL under the Concord Group has established several facilities as amusement parks and resorts. All of their parks are considered as the most advanced parks in Bangladesh. And these parks are very famous among the mass people of this country. This report focuses on the marketing steps they are following to stay in the top of the market. A thorough analysis has been done to study whether their policies go with the political, economic, sociocultural, technological and legal or not. A SWOT analysis has also been done to study CEnCL.

Keywords

Marketing, Salse strategies, Concord Entertainment Co. Ltd

LC Subject Headings

Sales management., Marketing--Management.

Description

Cataloged from the PDF version of the internship report.
Includes bibliographical references (page 18).
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2023.

Publisher Link

Department

BRAC Business School

Type

Internship Report

Collections

Internship Report (Master of Business Administration)