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Shopper activation strategy in trade market of Bangladesh

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bracu.degree.levelUndergraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorAhmed, Shamim
dc.contributor.authorKhan, Mohammad Salman
dc.contributor.departmentBRAC Business School
dc.date.accessioned2020-08-31T06:54:43Z
dc.date.available2020-08-31T06:54:43Z
dc.date.copyright2020
dc.date.issued2020-01
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (page 15).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.en_US
dc.description.abstractThe Internship report is the reflection of my 3 months working and learning period as an Intern for customer development Department at Unilever Bangladesh Limited. The research report titled “Shopper activation strategy in trade market” has been prepared with a view to exploring the process of Unilever’s brand launching in the country and how it can be implemented in a more organized way. To begin with, the report provides the report introductory, limitation, research methodology and literature review. Then it gives an overview about Unilever Bangladesh Limited and the brands associated with it. And finally, the strategies in shopper engagement program to bring an amazing consumer experience.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityMohammad Salman Khan
dc.format.extent15 pages
dc.identifier.otherID 15304066
dc.identifier.urihttp://hdl.handle.net/10361/14018
dc.language.isoen_USen_US
dc.publisherBRAC Universityen_US
dc.rightsBrac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectUnilever Bangladesh Limiteden_US
dc.subjectTrade Marketen_US
dc.subjectActivation strategyen_US
dc.titleShopper activation strategy in trade market of Bangladeshen_US
dc.typeInternship Reporten_US

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Internship Report (Bachelor of Business Administration)