Shopper activation strategy in trade market of Bangladesh

Abstract

The Internship report is the reflection of my 3 months working and learning period as an Intern for customer development Department at Unilever Bangladesh Limited. The research report titled “Shopper activation strategy in trade market” has been prepared with a view to exploring the process of Unilever’s brand launching in the country and how it can be implemented in a more organized way. To begin with, the report provides the report introductory, limitation, research methodology and literature review. Then it gives an overview about Unilever Bangladesh Limited and the brands associated with it. And finally, the strategies in shopper engagement program to bring an amazing consumer experience.