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Ideal social media marketing communication strategies for ISP industries of Bangladesh

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bracu.degree.levelPostgraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorIslam, Ekramul
dc.contributor.authorHossain, Md. Abir
dc.contributor.departmentBRAC Business School
dc.date.accessioned2024-06-10T03:50:54Z
dc.date.available2024-06-10T03:50:54Z
dc.date.copyright©2022
dc.date.issued2022-01
dc.descriptionCataloged from the PDF version of the internship report.
dc.descriptionIncludes bibliographical references (page 45).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2022.en_US
dc.description.abstract“Link3 Technologies Limited” is a National ISP Company alongside a leading IT solution provider. It started operating in 2000. They offer a wide range of solutions including services like IP Telephony, cybersecurity, Microsoft office 365, and fixed fiber broadband connections serving the needs of both retail and corporate markets of Bangladesh. Link3 is also a pioneer in offering integrated solutions in the corporate sector of Bangladesh and is the only ISP connected with every bank in the country. The report mainly focuses on how the ISP industry of Bangladesh can be benefitted from social media marketing to become future-ready. Besides, it discusses the change in brand perception after and before digital marketing communication. This report will provide an overview of Link3 Technologies LTD., its different departments, and divisions. Moreover, it will provide the strategies that need to be implemented by the ISP industry of Bangladesh to successfully set its footprint in social media marketing.en_US
dc.description.degreeMaster of Business Administration
dc.description.statementofresponsibilityMd. Abir Hossain
dc.format.extent56 pages
dc.identifier.otherID 19264039
dc.identifier.urihttp://hdl.handle.net/10361/23289
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBrac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectSocial media marketingen_US
dc.subjectMarketing strategyen_US
dc.subjectBrand perceptionen_US
dc.subjectbrand awarenessen_US
dc.subjectLink3 Technologies Ltd.en_US
dc.subject.lcshInternet marketing
dc.subject.lcshOnline social networks
dc.subject.lcshMarketing--Management
dc.subject.lcshBrand choice
dc.titleIdeal social media marketing communication strategies for ISP industries of Bangladeshen_US
dc.typeInternship Reporten_US

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Internship Report (Master of Business Administration)