Ideal social media marketing communication strategies for ISP industries of Bangladesh

Abstract

“Link3 Technologies Limited” is a National ISP Company alongside a leading IT solution provider. It started operating in 2000. They offer a wide range of solutions including services like IP Telephony, cybersecurity, Microsoft office 365, and fixed fiber broadband connections serving the needs of both retail and corporate markets of Bangladesh. Link3 is also a pioneer in offering integrated solutions in the corporate sector of Bangladesh and is the only ISP connected with every bank in the country. The report mainly focuses on how the ISP industry of Bangladesh can be benefitted from social media marketing to become future-ready. Besides, it discusses the change in brand perception after and before digital marketing communication. This report will provide an overview of Link3 Technologies LTD., its different departments, and divisions. Moreover, it will provide the strategies that need to be implemented by the ISP industry of Bangladesh to successfully set its footprint in social media marketing.