Customer satisfaction and marketing mix of MAGGI 2mn Noodles

Abstract

This report mainly discusses about the competition and marketing mix of MAGGI in Bangladeshi market. First the overview of Nestle Bangladesh was given. After that the main brand MAGGI was introduced with its own identity. To know more about how the customer, buy a Noodles product or what elements mainly puts impact in this decision making is mentioned. In this report many types of in-depth research have been done. Concentrating more on the competition part of the market. After explaining the whole scenario some recommendation part is given.