Welcome to the upgraded BRAC University Institutional Repository. We are currently organizing collections after a recent system upgrade. Homepage category counters may temporarily show lower numbers while syncing, but over 27,000 repository items remain safe and accessible. Please use the search bar to find theses, scholarly outputs, and institutional documents.

Leveraging social marketing to boost IMCI app adoption and enhancing child health outcomes

Simple item page
bracu.degree.levelUndergraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorEnam, Fabiha
dc.contributor.authorIslam, Armina
dc.contributor.departmentBRAC Business School
dc.date.accessioned2026-04-30T05:21:20Z
dc.date.available2026-04-30T05:21:20Z
dc.date.copyright2026
dc.date.issued2026-01
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (page 70).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2026.en_US
dc.description.abstractThis paper examines Save the Children and the role of social marketing tools and how it can be used in public health projects like the IMCI Digital Platform, which has been developed following the National IMCI guidelines. Along with investigating social marketing tools, the report intends to provide an insight into the organizational activities of Save The Children. Overall, from the analysis done on the organization, they faced some challenges when operating in the the humanitarian sector of third world countries like Bangladesh , despite their setbacks, the organization is striving to improve their institutional fundings,to overall serve their main objective, the welfare of children.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityArmina Islam
dc.format.extent72 pages
dc.identifier.otherID 21204132
dc.identifier.urihttp://hdl.handle.net/10361/28123
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectSocial marketingen_US
dc.subjectHumanitarian sectoren_US
dc.subjectOrganizational activitiesen_US
dc.subjectPublic healthen_US
dc.subject.lcshSocial marketing.
dc.subject.lcshChild health services--Bangladesh.
dc.subject.lcshIntegrated Management of Childhood Illness (Project).
dc.titleLeveraging social marketing to boost IMCI app adoption and enhancing child health outcomesen_US
dc.typeInternship Reporten_US

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
21204132_BBS.pdf
Size:
931.18 KB
Format:
Adobe Portable Document Format
Description:
Download

License bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Internship Report (Bachelor of Business Administration)