Leveraging social marketing to boost IMCI app adoption and enhancing child health outcomes

Abstract

This paper examines Save the Children and the role of social marketing tools and how it can be used in public health projects like the IMCI Digital Platform, which has been developed following the National IMCI guidelines. Along with investigating social marketing tools, the report intends to provide an insight into the organizational activities of Save The Children. Overall, from the analysis done on the organization, they faced some challenges when operating in the the humanitarian sector of third world countries like Bangladesh , despite their setbacks, the organization is striving to improve their institutional fundings,to overall serve their main objective, the welfare of children.