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A comparative analysis of Bangla vs. English push notifications on user engagement: a case study of Daraz Bangladesh

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bracu.type.groupStudent Works
dc.contributor.advisorAmir, Riasat Muhammad
dc.contributor.authorRana, Imam Hasan
dc.contributor.departmentBRAC Business School
dc.date.accessioned2026-04-13T04:26:34Z
dc.date.available2026-04-13T04:26:34Z
dc.date.copyright2026
dc.date.issued2026-01
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (page 32-34).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2026.en_US
dc.description.abstractThis internship report aims to outline a tenure of 3 month long internship at Daraz Bangladesh in the Customer Retention Management (CRM) Department. The project aims to understand the efficacy of localised language vs English in push notifications copies in Bangladesh. Click Through Rates of 100 stratified data were analysed using T Test Analysis. The findings indicate a statistically significant preference for Bangla Content.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityImam Hasan Rana
dc.format.extent48 pages
dc.identifier.otherID 21104031
dc.identifier.urihttp://hdl.handle.net/10361/27871
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectDaraz Bangladeshen_US
dc.subjectPush notificationsen_US
dc.subjectUser engagementen_US
dc.subjectClick-through rateen_US
dc.subjectE-commerceen_US
dc.subjectCustomer Retention Managementen_US
dc.subjectCRMen_US
dc.subject.lcshElectronic commerce--Management.
dc.subject.lcshTechnological innovations--Management.
dc.subject.lcshCustomer relations--Management.
dc.titleA comparative analysis of Bangla vs. English push notifications on user engagement: a case study of Daraz Bangladeshen_US
dc.typeInternship Reporten_US

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Internship Report (Bachelor of Business Administration)