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A comparative analysis of Bangla vs. English push notifications on user engagement: a case study of Daraz Bangladesh

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Files

21104031_BBS.pdf (1.01 MB)

Date

2026-01

Publisher

BRAC University

Authors

Full item page

URI

http://hdl.handle.net/10361/27871

Citation

Abstract

This internship report aims to outline a tenure of 3 month long internship at Daraz Bangladesh in the Customer Retention Management (CRM) Department. The project aims to understand the efficacy of localised language vs English in push notifications copies in Bangladesh. Click Through Rates of 100 stratified data were analysed using T Test Analysis. The findings indicate a statistically significant preference for Bangla Content.

Keywords

Daraz Bangladesh, Push notifications, User engagement, Click-through rate, E-commerce, Customer Retention Management, CRM

LC Subject Headings

Electronic commerce--Management., Technological innovations--Management., Customer relations--Management.

Description

Cataloged from PDF version of internship report.
Includes bibliographical references (page 32-34).
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2026.

Publisher Link

Department

BRAC Business School

Type

Internship Report

Collections

Internship Report (Bachelor of Business Administration)