Impact of digital marketing on Nagad’s success

Abstract

As a requirement for the completion of BBA program, this report is prepared after a 3 months internship at Nagad Ltd. On “Impact of Digital Marketing on Nagad’s success”. The responsibilities assigned to me as intern of Digital Marketing is described here as well as the challenges and learnings received during the internship. An overview of Nagad Ltd. Is described in this report as well as the management , marketing practices, recruitment process ,operations ,different services offered by the company. In order to find out the impact of digital marketing, a survey has been conducted among 70 random people to gather customer’s opinion, perception about the digital marketing practices of Nagad Ltd. Finally, some recommendations are suggested to improve the company’s service.