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The role of AI-based content creation in modern advertising: insights from Asiatic Marketing Communications Limited

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bracu.degree.levelUndergraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorHasan, Md Tanvir
dc.contributor.authorMajumder, Mushfiq Mahmud
dc.contributor.departmentBRAC Business School
dc.date.accessioned2026-05-18T08:07:13Z
dc.date.available2026-05-18T08:07:13Z
dc.date.copyright2026
dc.date.issued2026
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (pages 34-36).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2026.en_US
dc.description.abstractThis report examines the role of Artificial Intelligence (AI) in video production in the advertising sector of Bangladesh, after having spent three months at Asiatic Marketing Communications Limited (AMCL). It notes the way AI is changing online advertisement and marks some of the main barriers like skill and cultural adaptation as well as barriers to implementation. The paper concludes that despite the efficiency and scalability of AI, it is not effective when human creativity and local market insights are not involved. Thus, an AI-human solution should be favored that would guarantee the presence of both innovation and cultural relevance. Other strategies that the report recommends include upskilling, ethical uses of AI, to help sustain growth in the digital advertising industry.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityMushfiq Mahmud Majumder
dc.format.extent36 pages
dc.identifier.otherID 21204127
dc.identifier.urihttp://hdl.handle.net/10361/28263
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectArtificial intelligenceen_US
dc.subjectOnline advertisementen_US
dc.subjectBusiness innovationen_US
dc.subjectUpskillingen_US
dc.subjectDigital advertising industryen_US
dc.subject.lcshArtificial intelligence.
dc.subject.lcshInternet advertising.
dc.subject.lcshCreative ability in business.
dc.subject.lcshTechnological literacy.
dc.titleThe role of AI-based content creation in modern advertising: insights from Asiatic Marketing Communications Limiteden_US
dc.typeInternship Reporten_US

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Internship Report (Bachelor of Business Administration)