The role of AI-based content creation in modern advertising: insights from Asiatic Marketing Communications Limited

Abstract

This report examines the role of Artificial Intelligence (AI) in video production in the advertising sector of Bangladesh, after having spent three months at Asiatic Marketing Communications Limited (AMCL). It notes the way AI is changing online advertisement and marks some of the main barriers like skill and cultural adaptation as well as barriers to implementation. The paper concludes that despite the efficiency and scalability of AI, it is not effective when human creativity and local market insights are not involved. Thus, an AI-human solution should be favored that would guarantee the presence of both innovation and cultural relevance. Other strategies that the report recommends include upskilling, ethical uses of AI, to help sustain growth in the digital advertising industry.