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Digital dilemma of Pmoney mobile banking application of Premier Bank PLC

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Files

13164124_BBS.pdf (619.28 KB)

Date

2024-02

Publisher

BRAC University

Authors

Full item page

URI

http://hdl.handle.net/10361/25803

Citation

Abstract

Financial Market has gained much momentum in the last decade in terms of technogical advancement. From general banking practices at Bank premises, Information Technology has played a vital for reshaping the banking pattern for households. Much of the services are now availed through mobile devices especially through mobile banking applications. Among all others, the first bank in Bangladesh to initiate the move was Eastern Bank Plc by launching their iconic banking app, EBL Sky Banking App. Since then a new era was born. Today almost all banks are investing on Mobile Banking app to stay ahead of time.

Keywords

Premier Bank Limited, Mobile banking, Financial institutions, Banking activities, Banking apps, Pmoney app, Smart banking, Online banking

LC Subject Headings

Banks and banking, Mobile--Bangladesh., Banks and banking--Bangladesh., Electronic funds transfers., Banks and banking--Customer services--Technological innovations., Internet banking.

Description

Cataloged from the PDF version of the internship report.
Includes bibliographical references (page 6).
This internship report is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2024.

Publisher Link

Department

BRAC Business School

Type

Internship Report

Collections

Internship Report (Master of Business Administration)