A study on UPAY app of UCBL: Training program, operations management, and marketing strategies

bracu.degree.levelUndergraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorAl-Din, Zaheed Hosein Mohammad
dc.contributor.authorIkra, Sanjeda Rubaiyet
dc.contributor.departmentBRAC Business School
dc.date.accessioned2026-08-13T08:07:09Z
dc.date.available2026-08-13T08:07:09Z
dc.date.copyright2025
dc.date.issued2025-08
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2025.
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (page 42).
dc.description.abstractI had a three months internship experience with United Commercial Bank PLC in the General Banking Division as a condition of my degree program BBA. This internship enabled me to acquire the practice knowledge and learn how the division works. One of the famous banks in Bangladesh, known to offer quality and efficient services to its customers, is United Commercial Bank PLC, which was started in 1983. As an intern, I was able to learn how to approach customers, comprehend their needs, and deliver speedy and efficient services. The General Banking Division is a significant aspect of the bank since it assists in establishing and sustaining relationships with the customers. This report has explained the key operations of this division, and briefly touched on the other departments and services provided by the bank. I too have present a few suggestions on how it could be improved based on what I saw. Not all of the conclusions, however, are made based on my personal knowledge since this report was made on the basis of my short-term internship and limited research.
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilitySanjeda Rubaiyet Ikra
dc.format.extent46 pages
dc.identifier.otherID 19104160
dc.identifier.urihttps://hdl.handle.net/10361/29043
dc.language.isoen_US
dc.publisherBRAC University
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internationalen
dc.rightsBRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectMobile applications
dc.subjectApp-based services
dc.subjectUnited Commercial Bank Limited
dc.subjectGeneral banking
dc.subjectBanking activities
dc.subjectMobile financial services
dc.subjectMFS
dc.subjectUPAY app
dc.subjectOnline banking
dc.subject.lcshBanks and banking--Technological innovations--Bangladesh.
dc.subject.lcshInternet banking.
dc.subject.lcshEmployees--Training of.
dc.subject.lcshBank marketing--Bangladesh.
dc.subject.lcshBank management--Bangladesh.
dc.titleA study on UPAY app of UCBL: Training program, operations management, and marketing strategies
dc.typeInternship Report

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