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Impact of digital marketing on brand awareness

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bracu.degree.levelUndergraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorAdrita, Ummul Wara
dc.contributor.authorHaq, Navid Alvi
dc.contributor.departmentBRAC Business School
dc.date.accessioned2024-07-31T06:46:32Z
dc.date.available2024-07-31T06:46:32Z
dc.date.copyright2024
dc.date.issued2024-01
dc.descriptionCataloged from the PDF version of the internship report.
dc.descriptionIncludes bibliographical references (page 33).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.en_US
dc.description.abstractThe impact of digital marketing on brand awareness is the subject of my internship report. In this report I will discuss how Dream Car House is employing digital marketing to create brand awareness and acquire new customers. The importance of digital marketing in the car industry is rising in Bangladesh. As more customers are looking online to import cars from Japan the potential of growth is huge in this sector. This paper aims to analyze the marketing and promotional strategies of Dream Car House and their effectiveness. This paper also includes a case study to understand the relationship between digital marketing and brand awareness. It discusses the importance of social media marketing for the company. It looks at the behavior of the customers and tries to find out what they want.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityNavid Alvi Haq
dc.format.extent35 pages
dc.identifier.otherID 08204060
dc.identifier.urihttp://hdl.handle.net/10361/23700
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBrac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectDigital marketingen_US
dc.subjectBrand awarenessen_US
dc.subject.lcshMarketing -- Management
dc.subject.lcshAdvertising -- Digital techniques
dc.subject.lcshBranding (Marketing)
dc.titleImpact of digital marketing on brand awarenessen_US
dc.typeInternship Reporten_US

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Internship Report (Bachelor of Business Administration)