Impact of digital marketing on brand awareness

Abstract

The impact of digital marketing on brand awareness is the subject of my internship report. In this report I will discuss how Dream Car House is employing digital marketing to create brand awareness and acquire new customers. The importance of digital marketing in the car industry is rising in Bangladesh. As more customers are looking online to import cars from Japan the potential of growth is huge in this sector. This paper aims to analyze the marketing and promotional strategies of Dream Car House and their effectiveness. This paper also includes a case study to understand the relationship between digital marketing and brand awareness. It discusses the importance of social media marketing for the company. It looks at the behavior of the customers and tries to find out what they want.