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Ingenuity & effectiveness of Grameenphone services & advertisements through print media

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bracu.degree.levelUndergraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorMahbub, Tareq
dc.contributor.authorAdnan, Md. Tawhid
dc.contributor.departmentBRAC Business School
dc.date.accessioned2014-03-11T06:47:18Z
dc.date.available2014-03-11T06:47:18Z
dc.date.copyright2014
dc.date.issued2/13/2014
dc.descriptionThis internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.
dc.descriptionCataloged from PDF version of Internship report.
dc.descriptionIncludes bibliographical references (page 71).
dc.description.abstractGrameenphone is the largest telecommunication company in Bangladesh. Grameenphone invests a huge amount of money in communicating their services and offerings to the people. Print media is one of the strongest ATL (Above The Line) communicating tool in the communication channels of Grameenphone. My project report is to show Grameenphone Adv. and service promotions through print media & radio. I have highlighted the whole process of the implementation of a print advertisement and radio endorsement .Also I picked up 10 advertisements to show how innovative and effective are Grameenphone’s print advertisements.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityMd. Tawhid Adnan
dc.format.extent88 pages
dc.identifier.otherID 09204026
dc.identifier.urihttp://hdl.handle.net/10361/3011
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectBusiness administration
dc.titleIngenuity & effectiveness of Grameenphone services & advertisements through print mediaen_US
dc.typeInternship Reporten_US

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Internship Report (Bachelor of Business Administration)