Ingenuity & effectiveness of Grameenphone services & advertisements through print media

Abstract

Grameenphone is the largest telecommunication company in Bangladesh. Grameenphone invests a huge amount of money in communicating their services and offerings to the people. Print media is one of the strongest ATL (Above The Line) communicating tool in the communication channels of Grameenphone. My project report is to show Grameenphone Adv. and service promotions through print media & radio. I have highlighted the whole process of the implementation of a print advertisement and radio endorsement .Also I picked up 10 advertisements to show how innovative and effective are Grameenphone’s print advertisements.