Welcome to the upgraded BRAC University Institutional Repository. We are currently organizing collections after a recent system upgrade. Homepage category counters may temporarily show lower numbers while syncing, but over 27,000 repository items remain safe and accessible. Please use the search bar to find theses, scholarly outputs, and institutional documents.

A comprehensive market analysis of Radhuni mustard oil

Simple item page
bracu.degree.levelUndergraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorAkter, Tania
dc.contributor.authorIstiaque, Sajid
dc.contributor.departmentBRAC Business School
dc.date.accessioned2017-07-19T07:16:33Z
dc.date.available2017-07-19T07:16:33Z
dc.date.copyright2017
dc.date.issued4/13/2017
dc.descriptionCataloged from PDF version of Internship report.
dc.descriptionIncludes bibliographical references (page 33).
dc.descriptionThis internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.en_US
dc.description.abstractSquare Food and Beverage is one the top based FMCG (First Moving Consumer Goods) in Bangladesh. Square Consumer Products Limited has begun its trip in 2000 as an individual from Square Group In 2010, the organization accomplished ISO 22000 for its food safety management system. Over 10 years after the fact, in first September 2014 it reinvented as Square Food and Beverage Ltd. They need be the world-class food products manufacturer by giving their administration. Square Food and Beverage Ltd. has presented three popular brands in the market in particular Radhuni, Ruchi and Chashi. Radhuni is the lead brand of the organization. Radhuni Mustard oil is one of the categories of Radhuni Brand. This report is about a comprehensive market analysis of Radhuni Mustard oil. This report includes competitive market analysis of mustard oil, survey on consumer promotion and understanding the triggers for using mustard oil. I also covered why consumers are not using Radhuni mustard oil and do recommendation for this. This report also includes SWOT analysis, Porters Five Force model and marketing mix of Radhuni Mustard oil. This report lastly includes the recommendation and finding of the survey which will help the brand to become strong in the market.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilitySajid Istiaque
dc.format.extent33 pages
dc.identifier.otherID 13104139
dc.identifier.urihttp://hdl.handle.net/10361/8326
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectRadhuni mustard oilen_US
dc.subjectMarket analysisen_US
dc.titleA comprehensive market analysis of Radhuni mustard oilen_US
dc.typeInternship Reporten_US

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
13104139_BBA.pdf
Size:
1.17 MB
Format:
Adobe Portable Document Format
Description:
Download

License bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Internship Report (Bachelor of Business Administration)