A comprehensive market analysis of Radhuni mustard oil

Abstract

Square Food and Beverage is one the top based FMCG (First Moving Consumer Goods) in Bangladesh. Square Consumer Products Limited has begun its trip in 2000 as an individual from Square Group In 2010, the organization accomplished ISO 22000 for its food safety management system. Over 10 years after the fact, in first September 2014 it reinvented as Square Food and Beverage Ltd. They need be the world-class food products manufacturer by giving their administration. Square Food and Beverage Ltd. has presented three popular brands in the market in particular Radhuni, Ruchi and Chashi. Radhuni is the lead brand of the organization. Radhuni Mustard oil is one of the categories of Radhuni Brand. This report is about a comprehensive market analysis of Radhuni Mustard oil. This report includes competitive market analysis of mustard oil, survey on consumer promotion and understanding the triggers for using mustard oil. I also covered why consumers are not using Radhuni mustard oil and do recommendation for this. This report also includes SWOT analysis, Porters Five Force model and marketing mix of Radhuni Mustard oil. This report lastly includes the recommendation and finding of the survey which will help the brand to become strong in the market.