Internal and external factors of Nestle and comparison with Unilever

Abstract

In the food sector, Nestle is the largest company and also in terms of growth and revenue. It is also a very trusted brand name and people use its products undoubtedly. Nestle continuously is innovating through its R&D department to make new and attractive products. This paper discusses the history of Nestle Bangladesh, its products and services, marketing strategies, general management and financial management. Also, Nestle’s growth compared to Unilever’s growth is compared as well as the comparison between Nestle and Unilever’s management is also stated here.