An analysis of the trends that influence the buyers to purchase online magazines
| bracu.degree.level | Undergraduate | |
| bracu.type.group | Student Works | |
| datacite.rights | Open Access | |
| dc.contributor.advisor | Chowdhury, Md. Hasan Maksud | |
| dc.contributor.author | Hossain, Md. Akib | |
| dc.contributor.department | BRAC Business School | |
| dc.date.accessioned | 2020-03-02T04:58:53Z | |
| dc.date.available | 2020-03-02T04:58:53Z | |
| dc.date.copyright | 2019 | |
| dc.date.issued | 2019-12 | |
| dc.description | Cataloged from PDF version of internship report. | |
| dc.description | Includes bibliographical references (page 20). | |
| dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019. | en_US |
| dc.description.abstract | Purpose: To find out the analysis of the trends that influence the buyers to purchase Online Magazines Methodology: This report incorporates Primary data assortment and acquiring a few information from other secondary sources for better understanding. A survey was conducted to collect information and get the results. The secondary data helps to find the dependent and independent factors to analyze the primary objective. Some of the secondary Data Sources are Online Magazines and articles, previous journals, reports and some Social Media of Popular Magazines. Findings: This finding reveals that, all three components individually influence the buyers to make their purchasing decision of Online Magazines. Since, the beta value for the ‘Cost Effectiveness’ is the highest, buyers are highly influenced by the cost factors while purchasing online magazines. Paper Type: Research Paper | en_US |
| dc.description.degree | Bachelor of Business Administration | |
| dc.description.statementofresponsibility | Md. Akib Hossain | |
| dc.format.extent | 22 pages | |
| dc.identifier.other | ID 15104037 | |
| dc.identifier.uri | http://hdl.handle.net/10361/13816 | |
| dc.language.iso | en | en_US |
| dc.publisher | BRAC University | en_US |
| dc.rights | Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | Online magazines | en_US |
| dc.subject | Cost-effectiveness | en_US |
| dc.subject | Publications | en_US |
| dc.subject | Articles | en_US |
| dc.subject.lcsh | Little magazines. | |
| dc.title | An analysis of the trends that influence the buyers to purchase online magazines | en_US |
| dc.type | Internship Report | en_US |