An analysis of the trends that influence the buyers to purchase online magazines

Abstract

Purpose: To find out the analysis of the trends that influence the buyers to purchase Online Magazines Methodology: This report incorporates Primary data assortment and acquiring a few information from other secondary sources for better understanding. A survey was conducted to collect information and get the results. The secondary data helps to find the dependent and independent factors to analyze the primary objective. Some of the secondary Data Sources are Online Magazines and articles, previous journals, reports and some Social Media of Popular Magazines. Findings: This finding reveals that, all three components individually influence the buyers to make their purchasing decision of Online Magazines. Since, the beta value for the ‘Cost Effectiveness’ is the highest, buyers are highly influenced by the cost factors while purchasing online magazines. Paper Type: Research Paper