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The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh

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Files

20104143_BBA.pdf (1.68 MB)

Date

2023-01

Publisher

BRAC University

Authors

Full item page

URI

http://hdl.handle.net/10361/19263

Citation

Abstract

This report is written with a purpose to look into the business practices of Nestle Bangladesh Limited with a combination of marketing practices along with the financial position of the organization.

Keywords

Brand equity, Working capital management, Maggi, Nestle Bangladesh Limited

LC Subject Headings

Branding (Marketing), Working capital.

Description

Cataloged from PDF version of internship report.
Includes bibliographical references (page 55).
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Publisher Link

Department

BRAC Business School

Type

Internship Report

Collections

Internship Report (Bachelor of Business Administration)