Analyzing the financial performance of Healthcare Pharmaceuticals Limited before, during and after COVID-19

bracu.degree.levelUndergraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorHoque, Mohammad Enamul
dc.contributor.authorD Cruze,Tuly Franca
dc.contributor.departmentBRAC Business School
dc.date.accessioned2024-11-07T11:25:04Z
dc.date.available2024-11-07T11:25:04Z
dc.date.copyright©2024
dc.date.issued2024-05
dc.descriptionCataloged from the PDF version of the internship report.
dc.descriptionIncludes bibliographical references (page 54).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.en_US
dc.description.abstractHealthcare Pharmaceuticals Limited (HPL) is a privately-held company. This report gives a thorough analysis of HPL's financial condition with a focus on its operations before, during, and afterward the COVID-19 epidemic. To offer insightful information, the study examines HPL's marketing strategy, strategic objectives, and managerial practices. The report's first part dives into great depth on HPL's experiences during the worldwide epidemic, including how it affects organizational, marketing, and financial strategies. During the epidemic, HPL overcame several barriers, such as changes in customer habits and issues with supplier dependability, by taking immediate action and coming up with innovative approaches. HPL's financial growth estimates are developed by combining historical data and industry trends. Key information in these estimates includes expected rises in revenue, total profitability, and cost strategies. Recommendations are given to improve HPL's competitiveness or ensure its long-term success. These recommendations involve extending product lines to minimize risk, expanding funding for innovation initiatives, and utilizing digital channels for enhanced effectiveness in marketing. Healthcare Pharmaceuticals Limited showed flexibility and adaptability in overcoming the significant challenges presented by the COVID-19 pandemic.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityTuly Franca D Cruze
dc.format.extent57 pages
dc.identifier.otherID 20104043
dc.identifier.urihttp://hdl.handle.net/10361/24756
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBrac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectFinanceen_US
dc.subjectCOVID-19 pandemicen_US
dc.subjectDigital channelsen_US
dc.subjectHealthcare Pharmaceuticals Limiteden_US
dc.subject.lcshCOVID-19 (Disease).
dc.subject.lcshPharmaceutical industry--Bangladesh.
dc.subject.lcshFinancial performance.
dc.titleAnalyzing the financial performance of Healthcare Pharmaceuticals Limited before, during and after COVID-19en_US
dc.typeInternship Reporten_US

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