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Analyzing the financial performance of Healthcare Pharmaceuticals Limited before, during and after COVID-19

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BRAC University

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Abstract

Healthcare Pharmaceuticals Limited (HPL) is a privately-held company. This report gives a thorough analysis of HPL's financial condition with a focus on its operations before, during, and afterward the COVID-19 epidemic. To offer insightful information, the study examines HPL's marketing strategy, strategic objectives, and managerial practices. The report's first part dives into great depth on HPL's experiences during the worldwide epidemic, including how it affects organizational, marketing, and financial strategies. During the epidemic, HPL overcame several barriers, such as changes in customer habits and issues with supplier dependability, by taking immediate action and coming up with innovative approaches. HPL's financial growth estimates are developed by combining historical data and industry trends. Key information in these estimates includes expected rises in revenue, total profitability, and cost strategies. Recommendations are given to improve HPL's competitiveness or ensure its long-term success. These recommendations involve extending product lines to minimize risk, expanding funding for innovation initiatives, and utilizing digital channels for enhanced effectiveness in marketing. Healthcare Pharmaceuticals Limited showed flexibility and adaptability in overcoming the significant challenges presented by the COVID-19 pandemic.

Description

Cataloged from the PDF version of the internship report.
Includes bibliographical references (page 54).
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

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Type

Internship Report